Branded Documents

Look like the most professional bid on the table.

By Phazahn Odom | Founder of Phixmo | Former bookkeeper for residential GCs | Former NFL tight end, Pittsburgh Steelers

When a homeowner is comparing three contractors, the details matter. A clean, branded estimate with your logo signals that you run a real operation. A generic spreadsheet or a handwritten quote signals the opposite. The work might be identical, but the impression isn't.

Phixmo makes every document you send look professional. Estimates, contracts, invoices, and change orders all carry your logo, your brand colors, and a polished design. Your customers see a serious business, not a side hustle.

What documents are branded?

Every customer-facing document in Phixmo carries your branding.

Estimates.

Professional PDF estimates with your logo, organized line items, and clear totals. The document a homeowner uses to compare you against other bids.

Contracts.

Branded contracts generated from your estimates, ready for e-signature. Your logo at the top, clean formatting, professional throughout.

Invoices.

Branded invoice PDFs with your logo, line item detail, payment terms, and totals. Emailed directly to customers from your domain.

Change orders.

Branded change order documents that go to the customer for approval. Same professional look as everything else you send.

Signing pages.

When a customer signs an estimate or contract, they land on a branded signing page in your colors, not a generic third-party signing tool. The whole experience feels like yours.

How does the branding work?

Set it once, and it applies everywhere.

You upload your company logo and set your brand color in Phixmo's settings. From that point, every document and customer-facing page automatically uses your branding. You don't design each document. The system applies your logo and colors consistently across estimates, contracts, invoices, change orders, signing pages, and the customer portal.

Change your logo or color later, and it updates everywhere. One setting, applied across your entire customer experience.

Why does professional branding matter?

It directly affects whether you win the bid and how you get paid.

Winning the bid.

Residential homeowners are nervous about contractors. They've heard horror stories about jobs gone wrong. A professional, branded estimate reduces that anxiety. It signals organization, legitimacy, and attention to detail. When your bid looks more professional than the competition, you're more likely to get the job even at a similar price.

Getting paid faster.

A branded invoice that looks official gets taken more seriously than a generic one. It signals that you're a real business with real terms, which encourages prompt payment.

Building your reputation.

Every document a customer receives is a touchpoint. Consistent, professional branding across all of them builds a reputation for being organized and trustworthy. That reputation drives referrals.

How is this different from generic templates?

Most small GCs cobble together documents from Word templates, spreadsheet exports, and separate signing tools. The result is inconsistent and often unprofessional.

Phixmo generates every document from your project data with consistent branding. The estimate becomes the contract becomes the invoice, all carrying the same professional look. No copying and pasting between tools. No mismatched formatting. No separate DocuSign account for signatures, and change orders run through the same approved, branded flow.

And because the documents are generated from your actual project data, they're always accurate. The line items on the invoice match the contract. The contract matches the estimate. Everything is connected.

What does it cost?

Full document branding, including branded estimates, invoices, contracts, change orders, and signing pages, is included on Pro ($169/mo) and Growth ($299/mo). Field workers are always free.

Free

$0/mo

Free forever. Unlimited projects, field workers free.

2 office seats

+ unlimited free field workers

Pro

$169/mo

Full document branding + signing pages.

5 office seats

+ unlimited free field workers

Growth

$299/mo

Everything in Pro, for larger teams.

10 office seats + $25/extra

+ unlimited free field workers

Common questions

What do I need to set up branding?

Just your company logo and a brand color. Upload them in settings and they apply to all documents automatically.

Can I change my branding later?

Yes. Update your logo or color anytime and it applies to all future documents.

Are the documents PDFs?

Yes. Estimates, contracts, invoices, and change orders generate as professional branded PDFs that you can email to customers or download.

Do customers need an account to view documents?

No. Documents are emailed directly or accessed through a secure link. Customers don't need to create an account or log in.

Can customers sign documents electronically?

Yes. Estimates and contracts include e-signature. The customer signs from a branded signing page, no separate signing tool required.

Does my branding appear on the customer portal too?

Yes. The customer portal carries your logo and colors, consistent with your documents.

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